Normal view MARC view ISBD view

McDaniel, Carl

Contemporary marketing research / Carl McDaniel, Roger Gates - 3rd ed. - New York : West Publishing Company, 1996. - xxxii, 783+38 p. : ill. ; 25 cm.

Includes bibliographical references and index

Business



1998-04-19

ISBN: 0314061223 : Pound24.95

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83