Marketing research in a marketing environment /
Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994. - xxii, 760 p. : ill. ; 23 cm.
Includes index
Business
1998-05-21
0256105170 :
Marketing research
658.83
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994. - xxii, 760 p. : ill. ; 23 cm.
Includes index
Business
1998-05-21
0256105170 :
Marketing research
658.83