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Severin, Werner J.

Communication theories : origins, methods and uses in the mass media / Werner J. Severin, James W. Tankard - 3rd ed. - New York : Longman, 1992. - xii, 364 p. : ill. ; 23 cm.

Includes bibliographical references and index

Communication

1998-08-04

ISBN: 0801304636

Subjects--Topical Terms:
Communication theory

Dewey Class. No.: 302.23