Normal view MARC view ISBD view

Cateora, Philip R.

International marketing / Philip R. Cateora, John M. Hess - 3rd ed. - Homewood, Ill. : Richard D. Irwin, Inc., 1975. - xv, 761 p. : ill. ; 23 cm.

Includes bibliographical references and index

Business



1998-11-15

ISBN: 0256016380

Subjects--Topical Terms:
Marketing
International marketing

Dewey Class. No.: 658.8486