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Global marketing management /

Kotabe, Massaki

Global marketing management / Massaki Kotabe, Kristiaan Helsen - 1st ed. - New York : John Wiley and Sons, Inc., 1998. - xxii, 711 p. : ill. ; 24 cm.

Includes index

Business

1998-12-30

ISBN: 0471592889 :

Subjects--Topical Terms:
Exports
Marketing management
International level

Subjects--Index Terms: International marketing

Dewey Class. No.: 658.848

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