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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /
Neves, Marcos Fava.
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. - New York : Routledge, 2010. - viii, 127 p. : ill. ; 23 cm.
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
9780415873758 (hardback : alk. paper) 0415873754 (hardback : alk. paper) 9780415873772 (pbk. : alk. paper) 0415873770 (pbk. : alk. paper) 9780203859865 (ebook) 0203859863 (ebook)
Strategic planning.
Industrial management.
Marketing.
Competition.
658.802
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. - New York : Routledge, 2010. - viii, 127 p. : ill. ; 23 cm.
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
9780415873758 (hardback : alk. paper) 0415873754 (hardback : alk. paper) 9780415873772 (pbk. : alk. paper) 0415873770 (pbk. : alk. paper) 9780203859865 (ebook) 0203859863 (ebook)
Strategic planning.
Industrial management.
Marketing.
Competition.
658.802