Normal view MARC view ISBD view

Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New Delhi,India : McGraw-Hill Education Private Limited, c2014. - xxxiii, 622 p. : col. ill., col. maps ; 29 cm.

Includes bibliographical references and index.



ISBN: 9789339204464 (alk. paper) 007352994X (alk. paper)

Subjects--Topical Terms:
Export marketing.
International business enterprises.

Dewey Class. No.: 658.84