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Ferraro, Gary P.

The cultural dimension of global business / Gary P. Ferraro, Elizabeth K. Briody. - 7th ed. - Boston : Pearson, c2013. - xii, 292 p. : ill. ; 23 cm.

Includes bibliographical references (p. 268-280) and index.



ISBN: 9780205835591 (alk. paper) 0205835597 (alk. paper)

Subjects--Topical Terms:
International business enterprises--Social aspects.
Intercultural communication.
Technical assistance--Anthropological aspects.

Dewey Class. No.: 302.35