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Marketing Research Essentials /

McDaniel, Carl

Marketing Research Essentials / Carl McDaniel, Roger Gates - 4th ed. - Hoboken, NJ : John Wiley and Sons, Inc, 2004. - xxv, 420p. : illus ; 25cm + 1 CD-ROM (4 3/4 in.)

Business

2005\11\10

ISBN: 0471448451 : TK2124.00 0471458953

Subjects--Topical Terms:
Marketing Research

Dewey Class. No.: 658.83

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