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Pike, Andy, 1968-

Origination : the geographies of brands and branding / Andy Pike. - 1 online resource. - RGS-IBG book series . - RGS-IBG book series. .

Includes bibliographical references and index.

The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development.

'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl.



ISBN: 9781118556313 1118556313 9781118556399 1118556399 9781118556276 1118556275

Standard No.: 10.1002/9781118556313 doi

Source: CL0500000593 Safari Books Online 9282AB7F-AE0A-41EA-BB86-47F3A92E83FB OverDrive, Inc. http://www.overdrive.com

Subjects--Topical Terms:
Commercial geography.
Branding (Marketing)
Brand name products.
Branding (Marketing).
Globalization.
Marketing.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing)
Commercial geography.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: HF1025

Dewey Class. No.: 658.8/27