The handbook of communication and corporate social responsibility /
The handbook of communication and corporate social responsibility /
edited by Øyvind Ihlen, Jennifer L. Bartlett, and Steve May.
- Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
- 1 online resource (xxi, 585 pages).
- Handbooks in communication and media .
- Handbooks in communication and media. .
Includes bibliographical references and indexes.
Front Matter -- Introduction. Corporate Social Responsibility and Communication / The Paradoxes of Communicating Corporate Social Responsibility / Field Overviews. Management, Communication, and Corporate Social Responsibility / Public Relations and Corporate Social Responsibility / Organizational Communication and Corporate Social Responsibility / Marketing and Corporate Social Responsibility / Reputation Management and Corporate Social Responsibility / Rhetoric and Corporate Social Responsibility / Corporate Social Responsibility Communication in Action. Ethics / Risk Communication and Corporate Social Responsibility / Trust and Credibility as the Basis of Corporate Social Responsibility / Corporate Social Responsibility Communication and Dialogue / Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility / The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication / Significance of Sector-Specific Corporate Social Responsibility Initiatives / Corporate (Social) Responsibility and Issues Management / Communicating Corporate Social Responsibility through Nonfinancial Reports / Communicating Corporate Social Responsibility through the Internet and Social Media / Communicating Corporate Social Responsibility through Corporate Image Advertising / New Partnerships for a New Generation of Corporate Social Responsibility / Media Relations and Corporate Social Responsibility / NGOs as Communicative Actors within Corporate Social Responsibility Efforts / Communication and Corporate Social Responsibility / Commentaries and Conclusions. Interrogating the Communicative Dimensions of Corporate Social Responsibility / A Provocation / Commentary / The View from Organizational Studies / Conclusions and Take away Points / Name Index -- Subject Index. Øyvind Ihlen, Jennifer L Bartlett, Steve May -- Sandra Waddock, Bradley K Googins -- Jennifer L Bartlett, Bree Devin -- Jennifer L Bartlett -- Steve May -- Peggy Simcic Br̜nn -- Mark Eisenegger, Mario Schranz -- Øyvind Ihlen -- Jacquie L'Etang, Jairo Lugo-Ocando, Zeti Azreen Ahmad -- Michael J Palenchar, Tatjana M Hocke, Robert L Heath -- Gunter Bentele, Howard Nothhaft -- Ur₍a Golob, Klement Podnar -- Majia Holmer Nadesan -- Juliana Raupp -- Augustine Pang, Angela Mak, Joanne Mui-Hean Lee -- Robert L Heath, Michael J Palenchar -- Elise Perrault Crawford, Cynthia Clark Williams -- Paul Capriotti -- Alan A Pomering -- Melissa J Bator, Cynthia Stohl -- Craig E Carroll -- Sarah E Dempsey -- Stefan Wehmeier, Friederike Schultz -- Lars Th̜ger Christensen, George Cheney -- Shirley Leitch, Judy Motion -- Guler Aras, David Crowther -- David Grant, Daniel Nyberg -- Øyvind Ihlen, Jennifer L Bartlett, Steve May --
"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management"-- "While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"--
9781118078662 1118078667 9781444351125 1444351125 9781118083246 1118083245
Social responsibility of business.
Mass media and business.
Business communication.
Business communication.
Corporate social responsibility.
Mass media and business.
Social responsibility of business.
SOCIAL SCIENCE--Media Studies.
BUSINESS & ECONOMICS--Business Communication--General.
Business communication.
Mass media and business.
Social responsibility of business.
Electronic books.
HD60 / .H334 2011
658.4/5
Includes bibliographical references and indexes.
Front Matter -- Introduction. Corporate Social Responsibility and Communication / The Paradoxes of Communicating Corporate Social Responsibility / Field Overviews. Management, Communication, and Corporate Social Responsibility / Public Relations and Corporate Social Responsibility / Organizational Communication and Corporate Social Responsibility / Marketing and Corporate Social Responsibility / Reputation Management and Corporate Social Responsibility / Rhetoric and Corporate Social Responsibility / Corporate Social Responsibility Communication in Action. Ethics / Risk Communication and Corporate Social Responsibility / Trust and Credibility as the Basis of Corporate Social Responsibility / Corporate Social Responsibility Communication and Dialogue / Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility / The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication / Significance of Sector-Specific Corporate Social Responsibility Initiatives / Corporate (Social) Responsibility and Issues Management / Communicating Corporate Social Responsibility through Nonfinancial Reports / Communicating Corporate Social Responsibility through the Internet and Social Media / Communicating Corporate Social Responsibility through Corporate Image Advertising / New Partnerships for a New Generation of Corporate Social Responsibility / Media Relations and Corporate Social Responsibility / NGOs as Communicative Actors within Corporate Social Responsibility Efforts / Communication and Corporate Social Responsibility / Commentaries and Conclusions. Interrogating the Communicative Dimensions of Corporate Social Responsibility / A Provocation / Commentary / The View from Organizational Studies / Conclusions and Take away Points / Name Index -- Subject Index. Øyvind Ihlen, Jennifer L Bartlett, Steve May -- Sandra Waddock, Bradley K Googins -- Jennifer L Bartlett, Bree Devin -- Jennifer L Bartlett -- Steve May -- Peggy Simcic Br̜nn -- Mark Eisenegger, Mario Schranz -- Øyvind Ihlen -- Jacquie L'Etang, Jairo Lugo-Ocando, Zeti Azreen Ahmad -- Michael J Palenchar, Tatjana M Hocke, Robert L Heath -- Gunter Bentele, Howard Nothhaft -- Ur₍a Golob, Klement Podnar -- Majia Holmer Nadesan -- Juliana Raupp -- Augustine Pang, Angela Mak, Joanne Mui-Hean Lee -- Robert L Heath, Michael J Palenchar -- Elise Perrault Crawford, Cynthia Clark Williams -- Paul Capriotti -- Alan A Pomering -- Melissa J Bator, Cynthia Stohl -- Craig E Carroll -- Sarah E Dempsey -- Stefan Wehmeier, Friederike Schultz -- Lars Th̜ger Christensen, George Cheney -- Shirley Leitch, Judy Motion -- Guler Aras, David Crowther -- David Grant, Daniel Nyberg -- Øyvind Ihlen, Jennifer L Bartlett, Steve May --
"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management"-- "While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"--
9781118078662 1118078667 9781444351125 1444351125 9781118083246 1118083245
Social responsibility of business.
Mass media and business.
Business communication.
Business communication.
Corporate social responsibility.
Mass media and business.
Social responsibility of business.
SOCIAL SCIENCE--Media Studies.
BUSINESS & ECONOMICS--Business Communication--General.
Business communication.
Mass media and business.
Social responsibility of business.
Electronic books.
HD60 / .H334 2011
658.4/5