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Why Mexicans don't drink Molson : rescuing Canadian business from the suds of global obscurity /

Mandel-Campbell, Andrea, 1969-

Why Mexicans don't drink Molson : rescuing Canadian business from the suds of global obscurity / Andrea Mandel-Campbell. - Vancouver : Douglas & McIntyre, 2007. - 328 p. ; 24 cm.

Includes bibliographical references (p. 313-320) and index.

ISBN: 9781553652250 (bound) 1553652258 (bound)

Subjects--Topical Terms:
Competition--Canada.
Competition, International.
Business enterprises--Canada.
Corporate culture--Canada.
Globalization--Economic aspects--Canada.
Export marketing--Canada.

Subjects--Geographic Terms:
Canada--Commerce.

Dewey Class. No.: 382.0971

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