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Aaker on branding : 20 principles that drive success /

Aaker, David.

Aaker on branding : 20 principles that drive success / David Aaker ; [edited by] Lyza Poulin. - pages cm

ISBN: 9781614488323 (pbk.) 9781614488705 (hardcover)

Dewey Class. No.: 658.827

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Aaker on branding : 20 principles that drive success /

Independent University, Bangladesh Library

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