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Smith, P R

Marketing Communications : an integrated approach / P R Smith, Jonathan Taylor - 3rd ed. - New Delhi : Kogan Page India Private Limited, 2003. - xvi,640p. : illus ; 25cm

Business



01\07\04

ISBN: 8175542330 : TK.1942.50

Subjects--Topical Terms:
Marketing
Communications

Dewey Class. No.: 658.8