Public health communication : evidence for behavior change /

Public health communication : evidence for behavior change / edited by Robert C. Hornik. - Mahwah, N.J. : L. Erlbaum Associates, 2002. - xv, 435 p. : ill. ; 24 cm. - LEA's communication series .

Includes bibliographical references and indexes.



0805831762 (cloth : alk. paper) 0805831770 (pbk.)


Mass media in health education.
Communication in public health.
Health promotion.
Health in mass media.

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