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Daymon, Christine

Qualitative Research Methods in Public Relations and Marketing Communications / Christine Daymon, Immy Holloway - 1st ed. - London : Routledge, 2002. - viii,293p. : illus ; 23cm

Business



01\24\04

ISBN: 0415222745 : TK.2350.88

Subjects--Topical Terms:
Qualitative analysis
Methodology
Enterprises

Dewey Class. No.: 659.2072