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Arnould, Eric

Consumers / Eric Arnould, Linda Price, George Zinkhan - 1st ed. - Boston : McGraw-Hill, 2002. - xviii,750p. : illus ; 26cm

Business

2004-12-13

ISBN: 0256133603

Subjects--Topical Terms:
Consumer Behaviour

Subjects--Geographic Terms:
United States

Dewey Class. No.: 658.8342