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Aaker, David A

Marketing Research / David A Aaker, V Kumar, Georgs S Day - 7th ed. - New York : John Wiley and Sons,Inc, 2002. - xvi,751p. : illus ; 24cm

Business



2005\02\10

ISBN: 9971513897 : TK525.00

Subjects--Topical Terms:
Marketing research
Market studies

Dewey Class. No.: 658.83