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Parameswaran, M. G

Understanding Consumers : building powerful brands using consumer research / M. G Parameswaran - 1st ed. - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003. - xiii, 235p. : illus ; 29cm

Business



2005\07\20

ISBN: 0070474095 : TK600.00

Subjects--Topical Terms:
Consumers
Consumer Behaviour

Subjects--Index Terms: Brand

Dewey Class. No.: 658.834