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McCarthy, E. Jerome

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault, Jr. - 1st ed. - Boston : Irwin, 1990. - viii, 237 p. : ill. ; 28 cm.

Includes index and bibliographical references

Business



2001-01-09

ISBN: 0256139423

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8