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A Reader in Marketing Communications /

Kitchen, Philip J [et...al]

A Reader in Marketing Communications / Philip J [et...al] Kitchen - 1st ed. - London : Routledge, 2005. - xviii, 273p. : illus ; 24cm

Business

2006\04\06

ISBN: 0415356490 : TK3502.54

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Sales Promotion Reader Communication

Dewey Class. No.: 658.802

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