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Kapferer, Jean - Noel

Strategic brand management : creating and sustaining brand equity long term / Jean - Noel Kapferer - 2nd ed. - New Delhi : Kogan Page India Pvt. Ltd., 2000. - 443 p. : ill. ; 24 cm.

Business

2001-04-16

ISBN: 8175541091 : Rs.395.00

Subjects--Topical Terms:
Management

Dewey Class. No.: 658