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Case studies in sport marketing / Brenda G. Pitts, editor. - 2nd edition. - Morgantown, WV : Fitness Information Technology, Inc., c1998. - xvii, 182 p. : ill. ; 26 cm. - Sport management library .

Includes bibliographies.



ISBN: 9781940067001

Subjects--Topical Terms:
Sports--Marketing--Case studies.

Dewey Class. No.: 796.0698 / P6921c