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Malhotra, Naresh K

Marketing Research : an applied orientation / Naresh K Malhotra - 4th ed. - New Delhi : Prentice-Hall of India Private Limited, 2004. - xxix,782p. : ill ; 28cm+ 1 CD-ROM (4 3/4 in.) .

Business



2006\04\26

ISBN: 8120327446 : TK765.00

Subjects--Topical Terms:
Marketing research
Management
Marketing
Consumer Behaviour

Dewey Class. No.: 658.83