Media and communication research methods : an introduction to qualitative and quantitative approaches /

Berger, Arthur Asa

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger - 1st ed. - London : Sage Publications, 2000. - xxi, 295 p. : ill. ; 24 cm.

Social Science



2001-11-27

0761918531


Communication
Mass media
Science methodology

302.23072