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Jeannet, Jean-Pierre

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey - 5th - Boston, Mass : Houghton Mifflin Company, 2001. - v.p. : ill. ; 24 cm

Includes bibliographical references and index

Business



ISBN: 061807192x

Subjects--Topical Terms:
Market management
Marketing
Case studies

Subjects--Index Terms: International marketing

Dewey Class. No.: 658.8480722