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Global Marketing : foreign entry,local marketing,and global management /

Johansson, Johny K.

Global Marketing : foreign entry,local marketing,and global management / Johny K. Johansson - 2nd ed. - Boston : Irwin McGraw-Hill, 2000. - xx,604p. : ill.

Business

05\23\02

ISBN: 0073658634 : TK.1751.75

Subjects--Topical Terms:
Exports
Management
Marketing
International Markets

Dewey Class. No.: 658.848

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