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Hoffman, K.Douglas,; Bateson, John E.G.

Essentials of Services Marketing : Concepts,strategies and cases / K.Douglas, Hoffman - 2nd ed. - Philadelphia : Harcourt Collegs Publishers, 2002. - xxi,569p. : ill.

Business



05\30\02

ISBN: 0030288924 : TK.1527.50

Subjects--Topical Terms:
Markets
Services Market

Dewey Class. No.: 658.84