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International marketing /

Cateora, Philip R

International marketing / Philip R Cateora, John L Graham - 11th - New York : McGraw-Hill Companies, Inc, 2002. - xxv, 693 p. : maps, tabs ; 26 cm

Includes bibliographical references and inexes

Business

2002-06-12

ISBN: 0071123121 : Tk1491.75

Subjects--Topical Terms:
International trade
Marketing

Dewey Class. No.: 658.848

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