International business : the challenges of globalization /
Wild, Kenneth L.,
International business : the challenges of globalization / Kenneth Wild, John Wild. - Tenth Edition. - England: Pearson Education Limited 2024 - pages cm
Revised edition of the authors' International business, [2019]
Includes bibliographical references and index.
"This text is for college students . It takes into account the role of culture and other environmental factors in international business. While underlying theory remains in the background, real-world discussion is brought to the forefront of the book"--
9781292450315
International business enterprises--Management.
International trade.
658.049 / W6681i
International business : the challenges of globalization / Kenneth Wild, John Wild. - Tenth Edition. - England: Pearson Education Limited 2024 - pages cm
Revised edition of the authors' International business, [2019]
Includes bibliographical references and index.
"This text is for college students . It takes into account the role of culture and other environmental factors in international business. While underlying theory remains in the background, real-world discussion is brought to the forefront of the book"--
9781292450315
International business enterprises--Management.
International trade.
658.049 / W6681i