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Johansson, Johny K.

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson - 1st ed. - Chicago : Irwin, 1997. - xix, 716 p. : ill. ; 23 cm.

Includes index and bibliographical references

Business



1999-06-24

ISBN: 0256160511 : Tk.1325.00

Subjects--Topical Terms:
Exports
Marketing
Management
International markets

Dewey Class. No.: 658.848