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Bearden, William O.

Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Laforge - 1st ed. - Chicago : IRWIN, 1995. - xlviii, 631p. : ill. ; 28.4cm.

Includes index

Business



1999-08-12

ISBN: 025611319X

Subjects--Topical Terms:
Market

Subjects--Geographic Terms:
United States

Dewey Class. No.: 658.8