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Tull, Donald S.

Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins - 6th ed. - New Delhi : Prentice Hall of India Pvt. Ltd., 1993. - xviii, 863+v.p. ; 23 cm.

Business



1999-08-30

ISBN: 8120309618 : Rs.275.00

Subjects--Topical Terms:
Marketing research
Measurement
Method

Dewey Class. No.: 658.83