New product development : managing and forecasting for strategic success /

Thomas, Robert J.

New product development : managing and forecasting for strategic success / Robert J. Thomas - 1st ed. - New York : John Wiley and Sons, 1993. - xiv, 352 p. : ill. ; 26 cm. - The Portable MBA series . - The Portable MBA series .

Bibliography : p. 319-338

Business

1995-02-27

0471572268 : TK.1341.60


New product development
Product development

658.575