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Loudon, David L.

Consumer Behavior:concepts and applications / David L. Loudon - 4th ed. - USA : Mcgraw-Hill,Inc., 1993. - xxiii,788p : ill.

includes bibliograghical ref. and index.

Business



1995-06-19

ISBN: 070387672

Subjects--Topical Terms:
Market Management

Dewey Class. No.: 658.834