Customer-focused marketing of financial services /

Customer-focused marketing of financial services / edited by David B. Zenoff - 1st ed. - New York : Harper and Row Publishers, 1989. - xxiii, 131 p. : ill. ; 23.5 cm. - The Institutional investors series in finance ; . . - The Institutional investors series in finance; . .

Economics



1996-05-30

088730348X :


Financial market
Financial management
Banks

332.10688