Essentials of marketing research /

Dillon, William R.

Essentials of marketing research / William R. Dillon, Thomas Madden, Neil H. Firtle - 1st ed. - Homewood, IL : Irwin, 1993. - xviii, 556 p. : ill. ; 26 cm. - The Irwin series in marketing ; . . - The Irwin series in marketing; . .

Includes bibliographical references.

Business



1996-10-03

0256134480


Marketing research

658.83