Essentials of marketing research /
Dillon, William R.
Essentials of marketing research / William R. Dillon, Thomas Madden, Neil H. Firtle - 1st ed. - Homewood, IL : Irwin, 1993. - xviii, 556 p. : ill. ; 26 cm. - The Irwin series in marketing ; . . - The Irwin series in marketing; . .
Includes bibliographical references.
Business
1996-10-03
0256134480
Marketing research
658.83
Essentials of marketing research / William R. Dillon, Thomas Madden, Neil H. Firtle - 1st ed. - Homewood, IL : Irwin, 1993. - xviii, 556 p. : ill. ; 26 cm. - The Irwin series in marketing ; . . - The Irwin series in marketing; . .
Includes bibliographical references.
Business
1996-10-03
0256134480
Marketing research
658.83