IUB Library OPAC
Strategic marketing / (Record no. 10845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00745nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00000976 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s1991 ilua g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256087938 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc | David W Cravens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Homewood, IL : |
| Name of publisher, distributor, etc | IRWIN, |
| Date of publication, distribution, etc | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 833 p. : |
| Other physical details | ill. ; |
| Dimensions | 24.2 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Irwin series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 1994-06-16 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Marketing |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | Spines |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Decision making |
| Source of heading or term | Spines |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| Source of heading or term | Spines |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The Irwin series in marketing |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 21/04/2011 | 1 | 1 | 658.802 C898s | 001401 | 07/04/2013 | 06/03/2013 | 1 | 18/05/2011 | Books |