Contemporary advertising / (Record no. 11539)

MARC details
000 -LEADER
fixed length control field 00801nam a2200265 a 4500
001 - CONTROL NUMBER
control field 00003329
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1994 ilua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 025613412X
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 00 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc William F. Arens, Courtland L. Bovee
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Burr Ridge, IL. :
Name of publisher, distributor, etc IRWIN,
Date of publication, distribution, etc 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 573+ (47) p. :
Other physical details ill. ;
Dimensions 28.5 cm.
490 1# - SERIES STATEMENT
Series statement The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1997-07-21
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title The Irwin series in marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 2 659.1 A681c 004942 16/07/2012 09/07/2012 1 18/05/2011 Books  
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 2 659.1 A681c 004943 18/07/2012 09/07/2012 2 18/05/2011 Books  
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 3 659.1 A681c 004944 12/08/2018 06/05/2018 3 18/05/2011 Books  
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 2 659.1 A681c 004945 13/02/2017 13/02/2017 4 18/05/2011 Books  
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 1 659.1 A681c 004946 07/01/2013 13/11/2012 5 18/05/2011 Books 1
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   659.1 A681c 004947 18/05/2011   6 18/05/2011 Books  
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   659.1 A681c 004948 18/05/2011   7 18/05/2011 Books  
  LOST Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   659.1 A681c 004949 18/05/2011   8 18/05/2011 Books  
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reserve Shelf 21/04/2011   659.1 A681c 004950 18/05/2011   9 18/05/2011 Books  
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   659.1 A681c 004951 18/05/2011   10 18/05/2011 Books  
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