IUB Library OPAC
Advertising : (Record no. 12709)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00004448 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s1998 nyua g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0137833660 : |
| Terms of availability | |
| -- | 7.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.9 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles and practice / |
| Statement of responsibility, etc | William Wells, John Burnett, Sandra Moriarty |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Prentice Hall International, Inc., |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 731 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 1998-12-30 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | International Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicity |
| Source of heading or term | Spines |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Cost, replacement price | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 23/12/1998 | Purchase | 0.00 | 1 | 659.9 W456a | 007589 | 08/04/2014 | 03/04/2014 | 1 | 23/12/1998 | Books | ||||||
| Withdrawn | Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 05/04/1999 | 945.00 | 659.9 W456a | 008271 | 18/05/2011 | 2 | 05/04/1999 | Books | 1890.00 | |||||||
| Withdrawn | Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 05/04/1999 | 945.00 | 1 | 659.9 W456a | 008272 | 18/06/2017 | 05/06/2017 | 3 | 05/04/1999 | Books | 1890.00 | |||||
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 05/04/1999 | 945.00 | 6 | 659.9 W456a | 008273 | 23/10/2018 | 23/10/2018 | 4 | 05/04/1999 | Books | 1890.00 | ||||||
| Withdrawn | Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 05/04/1999 | 945.00 | 11 | 659.9 W456a | 008274 | 15/10/2017 | 11/10/2017 | 5 | 05/04/1999 | Books | 1890.00 | 1 | ||||
| Withdrawn | Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 05/04/1999 | 945.00 | 10 | 659.9 W456a | 008275 | 19/06/2017 | 05/06/2017 | 6 | 05/04/1999 | Books | 1890.00 | 4 | ||||
| Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reserve Shelf | 05/04/1999 | 945.00 | 659.9 W456a | 008276 | 18/05/2011 | 7 | 05/04/1999 | Books | 1890.00 | |||||||
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 21/04/2011 | 0.00 | 2 | 659.9 W456a | PH00654 | 23/10/2018 | 23/10/2018 | 8 | 18/05/2011 | Books |