IUB Library OPAC
Social marketing casebook / (Record no. 17503)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01582nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230823095100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160405s2011 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780857025432 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0857025430 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780857025449 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0857025449 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | French, Jeff. |
| 245 10 - TITLE STATEMENT | |
| Title | Social marketing casebook / |
| Statement of responsibility, etc | Jeff French, Rowena Merritt, and Lucy Reynolds. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles ; |
| -- | London : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 270 p. : |
| Other physical details | ill, ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reynolds, Lucy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Merritt, Rowena. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 17/04/2016 | 658.8 F8731s 2011 | 024362 | 17/04/2016 | 01 | 17/04/2016 | Books |