Brand failures : (Record no. 17515)

MARC details
000 -LEADER
fixed length control field 00921nam a2200289 a 4500
001 - CONTROL NUMBER
control field 17512
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250423020003.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160405s2011 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749462994 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 074946299X (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749463007
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749463007
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Haig, Matt.
245 10 - TITLE STATEMENT
Title Brand failures :
Remainder of title the truth about the 100 biggest branding mistakes of all time /
Statement of responsibility, etc Matt Haig.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 242 p. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand loyalty.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand choice.
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 17/04/2016 1 658.827 H1494b 2011 024354 04/05/2025 22/04/2025 01 17/04/2016 Books