IUB Library OPAC
Branding for the public sector : (Record no. 18422)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03719cam a2200601Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn899007549 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230823095438.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140807s2015 enka o 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | E7B |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | E7B |
| Modifying agency | OCLCO |
| -- | YDXCP |
| -- | CUS |
| -- | COO |
| -- | DG1 |
| -- | OCLCF |
| -- | OCLCQ |
| -- | B24X7 |
| -- | DEBBG |
| 019 ## - | |
| -- | 961532990 |
| -- | 962609231 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781118756256 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1118756258 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119176824 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1119176824 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781118756317 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 1118756312 |
| 029 1# - (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000706709 |
| 029 1# - (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 16094926 |
| 029 1# - (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 836348265 |
| 029 1# - (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000058373762 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043737964 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)899007549 |
| Canceled/invalid control number | (OCoLC)961532990 |
| -- | (OCoLC)962609231 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF1525.M37 |
| Item number | T46 2015eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 352.7/48 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding for the public sector : |
| Remainder of title | creating, building and managing brands people will value / |
| Statement of responsibility, etc | Dr. Paul Temporal. |
| 264 #1 - | |
| -- | Chichester, West Sussex : |
| -- | Wiley, |
| -- | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (290 pages) : |
| Other physical details | illustrations |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand : visions, values, emotions and personalities -- Brand positioning -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- |
| -- | Provided by publisher. |
| 588 0# - | |
| -- | Print version record. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Global Studies and Governance |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Government marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Government publicity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations and politics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Source of heading or term | fast |
| -- | (OCoLC)fst01743755 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Government marketing. |
| Source of heading or term | fast |
| -- | (OCoLC)fst00945431 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Government publicity. |
| Source of heading or term | fast |
| -- | (OCoLC)fst00945523 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations and politics. |
| Source of heading or term | fast |
| -- | (OCoLC)fst01082926 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Main entry heading | Temporal, Paul. |
| Title | Branding for the public sector. |
| Place, publisher, and date of publication | Chichester, West Sussex : Wiley, 2015 |
| International Standard Book Number | 9781118756317 |
| Record control number | (DLC) 2014022331 |
| -- | (OCoLC)850238459 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1002/9781119176824">http://dx.doi.org/10.1002/9781119176824</a> |
| Public note | Wiley Online Library |
| 994 ## - | |
| -- | 92 |
| -- | DG1 |
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