Principles of marketing : (Record no. 1893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00012743 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s2010 ii a g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 : |
| Terms of availability | Rs.575.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 77 |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a South Asian perspective / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 514, 114p. |
| Other physical details | ill. |
| Dimensions | 28cm |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 2011-03-09 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Interest level | mkt |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | Spines |
| 9 (RLIN) | 78 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | South Asia |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | India |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pakistan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 91 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haque, Ehsan ul |
| 9 (RLIN) | 105 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y. |
| 9 (RLIN) | 106 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
No items available.