A/B testing : (Record no. 20532)

MARC details
000 -LEADER
fixed length control field 05097cam a2200889 i 4500
001 - CONTROL NUMBER
control field ocn843785578
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095619.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130516s2013 nju ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013020042
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency DLC
Modifying agency YDX
-- N$T
-- YDXCP
-- E7B
-- B24X7
-- OCLCF
-- TEFOD
-- DOS
-- UMI
-- RECBK
-- MMI
-- EBLCP
-- DEBSZ
-- TEFOD
-- OCLCQ
-- DG1
-- OCLCQ
-- DG1
019 ## -
-- 861081084
-- 864917035
-- 871249230
-- 957679505
-- 957679607
-- 957679903
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119176459
Qualifying information electronic bk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 111917645X
Qualifying information electronic bk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118659175
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118659171
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118659205
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118659201
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118659229
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1118659228
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118536094
Qualifying information (cloth)
028 01 - PUBLISHER NUMBER
Publisher number EB00064050
Source Recorded Books
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000051090716
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV041387442
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV041573538
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 397649630
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15194884
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV042740589
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)843785578
Canceled/invalid control number (OCoLC)861081084
-- (OCoLC)864917035
-- (OCoLC)871249230
-- (OCoLC)957679505
-- (OCoLC)957679607
-- (OCoLC)957679903
037 ## - SOURCE OF ACQUISITION
Stock number CL0500000392
Source of stock number/acquisition Safari Books Online
037 ## - SOURCE OF ACQUISITION
Stock number E62B43EB-A739-49D0-9405-51771627B3DA
Source of stock number/acquisition OverDrive, Inc.
Note http://www.overdrive.com
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD58.9
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 082000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 041000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 085000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code 783
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043060
Source bisacsh
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3402854678
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Siroker, Dan.
245 10 - TITLE STATEMENT
Title A/B testing :
Remainder of title the most powerful way to turn clicks into customers /
Statement of responsibility, etc Dan Siroker, Pete Koomen.
264 #1 -
-- Hoboken :
-- Wiley,
-- 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How A/B testing helped win the White House -- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
588 0# -
-- Print version record and CIP data provided by publisher.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate'the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. ulliOffers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers/liliDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today/liliAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use /li/ul Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Software Engineering
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational effectiveness.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Multimedia systems
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Application software
General subdivision Testing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Application software
General subdivision Testing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Multimedia systems
General subdivision Social aspects.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational effectiveness.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Industrial Management.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Management.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Management Science.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Organizational Behavior.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Betriebswirtschaft.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Application software
General subdivision Testing.
Source of heading or term fast
-- (OCoLC)fst00811716
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Multimedia systems
General subdivision Social aspects.
Source of heading or term fast
-- (OCoLC)fst01028934
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational effectiveness.
Source of heading or term fast
-- (OCoLC)fst01047852
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Koomen, Pete,
Dates associated with a name 1982-
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Siroker, Dan.
Title AB testing.
Place, publisher, and date of publication Hoboken : Wiley, 2013
International Standard Book Number 9781118536094
Record control number (DLC) 2013016038
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781119176459">http://dx.doi.org/10.1002/9781119176459</a>
Public note Wiley Online Library
994 ## -
-- 92
-- DG1

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