Social media marketing all-in-one for dummies / (Record no. 21113)

MARC details
000 -LEADER
fixed length control field 07215cam a2200877Ka 4500
001 - CONTROL NUMBER
control field ocn671654966
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095229.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101025s2010 njua o 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions pn
Transcribing agency N$T
Modifying agency CDX
-- E7B
-- YDXCP
-- EBLCP
-- OCLCQ
-- IDEBK
-- OCLCQ
-- B24X7
-- DG1
-- TEFOD
-- REDDC
-- OCLCQ
-- OCLCF
-- A7U
-- OCLCO
-- OTZ
-- NLGGC
-- OCLCQ
-- DEBSZ
-- OCLCQ
-- DEBBG
-- AZK
019 ## -
-- 669749926
-- 729024225
-- 768230343
-- 790760490
-- 798587589
-- 808669598
-- 813232490
-- 816589042
-- 839393721
-- 889012669
-- 961666442
-- 962691450
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470932988
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0470932988
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118257661
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118257669
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470932995
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0470932996
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1282783203
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781282783201
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118177990
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118177991
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780470584682
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0470584688
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9786612783203
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 6612783206
024 8# - OTHER STANDARD IDENTIFIER
Standard number or code 9786612783203
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000053265861
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 449208044
029 1# - (OCLC)
OCLC library identifier NLGGC
System control number 329876643
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15916384
029 1# - (OCLC)
OCLC library identifier SE4M6
System control number 120727366
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000055745002
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043392368
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)671654966
Canceled/invalid control number (OCoLC)669749926
-- (OCoLC)729024225
-- (OCoLC)768230343
-- (OCoLC)790760490
-- (OCoLC)798587589
-- (OCoLC)808669598
-- (OCoLC)813232490
-- (OCoLC)816589042
-- (OCoLC)839393721
-- (OCoLC)889012669
-- (OCoLC)961666442
-- (OCoLC)962691450
037 ## - SOURCE OF ACQUISITION
Stock number 278320
Source of stock number/acquisition MIL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .Z56 2010eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043050
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043040
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 040000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043010
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 090010
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code UDB
Source bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zimmerman, Jan.
245 10 - TITLE STATEMENT
Title Social media marketing all-in-one for dummies /
Statement of responsibility, etc by Jan Zimmerman and Doug Sahlin.
246 3# - VARYING FORM OF TITLE
Title proper/short title Social media marketing all-in-1 for dummies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc ©2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxii, 818 pages) :
Other physical details illustrations.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
490 1# - SERIES STATEMENT
Series statement For dummies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover13; -- About the Authors -- Dedications -- Authors Acknowledgments -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- What You Dont Have to Read -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Conventions Used in This Book -- Where to Go from Here -- Book I: The Social Media Mix -- Contents at a Glance -- Chapter 1: Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Chapter 2: Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Setting Up Your Social Marketing Worksheet -- Chapter 3: Managing Your Cybersocial Campaign -- Managing Your Social Media Schedule -- Building Your Social Media Marketing Dream Team -- Creating a Social Media Marketing Policy -- Staying on the Right Side of the Law -- Protecting Your Brand -- Chapter 4: Joining the Conversation -- Lurking and Listening -- Minding Your Social Media Ps & Qs -- Engaging Your Audience -- Staying Engaged -- Book II: Cybersocial Tools -- Contents at a Glance -- Chapter 1: Discovering Helpful Tech Tools -- Keeping Track of the Social Media Scene -- Saving Time with Content Distribution Tools -- Notifying Search Engines about Updates -- Snipping Ugly URLs -- Using E-Commerce Tools for Social Sites -- Keeping Your Ear to the Social Ground -- Measuring the Buzz by Type of Service -- Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media -- Making the Statistical Case for SEO -- Thinking Tactically and Practically -- Focusing on the Right Search Engines -- Selecting the Right Keywords -- Maximizing Metatag Muscle -- Optimizing Your Site and Content for Search Engines -- Building Effective Inbound Links -- Optimizing Social Media for Search Engines -- Gaining Visibility in Real-Time Search -- Monitoring Your Search Engine Ranking -- Chapter 3: Using Social Bookmarks and Social News -- Bookmarking Your Way to Traffic -- Sharing the News -- Benefiting from Social Bookmarks and News Services -- Researching a Social Bookmark and Social News Campaign -- Submitting to Bookmarking Services -- Submitting to Social News Services -- Using Application-Specific Bookmarks -- Timing Your Submissions -- Encouraging Others to Bookmark or Rate Your Site -- Using Social Media Buttons -- Book III: Blogs, Podcasts, and Vlogs -- Contents at a Glance -- Chapter 1: Developing Your Strategic Mix -- Welcome to the Wild World of Multimedia Social Media -- Determining Your Lofty 8212; or Not So Lofty 8212; Goals -- Putting the Wheels in Motion -- Introducing Yourself to the Online World -- Chapter 2: Building Your Blog -- Choosing a Blogging Application and Web Host -- Using a Blog Hosting Service -- Setting Up Your WordPress Blog -- Discovering the Fine Art of Blogging -- Chapter 3: Creating a Podcast -- Getting Your Podcast Ducks in a Row -- Recording Your Podcast -- Its a Wrap 82.
588 0# -
-- Print version record.
520 ## - SUMMARY, ETC.
Summary, etc Be sure your business gets its share of social media buzz! Social media is how your customers communicate, and your business should be part of the conversation. This quick guide helps you plan, develop, and manage a social media marketing plan that will engage your best prospects, helping you get and keep more customers, make more sales, and boost your bottom line! Open the book and find: Why social media should be part of your marketing mix Advice on planning your social media strategy How to manage a cybersocial campaign Social media etiquette ti.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Finance
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- Telemarketing.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- Multilevel.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Mail Order.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- Direct.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision E-Commerce
-- Internet Marketing.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term fast
-- (OCoLC)fst00977272
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
Source of heading or term fast
-- (OCoLC)fst01741311
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sahlin, Doug.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Zimmerman, Jan.
Title Social media marketing all-in-one for dummies.
Place, publisher, and date of publication Hoboken, NJ : Wiley, ©2010
International Standard Book Number 9780470584682
Record control number (DLC) 2010933470
-- (OCoLC)615853042
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title --For dummies.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781118257661">http://dx.doi.org/10.1002/9781118257661</a>
Public note Wiley Online Library
994 ## -
-- 92
-- DG1

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