Handbook of international advertising research / (Record no. 21143)

MARC details
000 -LEADER
fixed length control field 03177cam a2200553Ia 4500
001 - CONTROL NUMBER
control field ocn869520311
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095501.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140131s2014 enka ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IDEBK
Language of cataloging eng
Description conventions pn
Transcribing agency IDEBK
Modifying agency EBLCP
-- MHW
-- N$T
-- DG1
-- CDX
-- YDXCP
-- OCLCF
-- OCLCQ
-- ORU
-- RECBK
-- WAU
-- DEBSZ
-- DEBBG
-- OCLCQ
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118378465
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118378466
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118378496
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118378490
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1306403510
Qualifying information (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781306403511
Qualifying information (ebk)
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043396512
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 431613915
029 1# - (OCLC)
OCLC library identifier GBVCP
System control number 790212056
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15495751
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15906626
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)869520311
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5814
Item number .H36 2014
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 002000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
245 00 - TITLE STATEMENT
Title Handbook of international advertising research /
Statement of responsibility, etc edited by Hong Cheng.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester :
Name of publisher, distributor, etc Wiley-Blackwell,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxxii, 623 pages) :
Other physical details illustrations.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
490 1# - SERIES STATEMENT
Series statement Handbooks in communication and media
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
588 0# -
-- Print version record.
520 ## - SUMMARY, ETC.
Summary, etc This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. It fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area. It covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories. Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education. The book highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research. Contributors represent the most highly respected academics among international advertising researchers.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Media and Communication
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Research.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Advertising & Promotion.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Research.
Source of heading or term fast
-- (OCoLC)fst00797745
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cheng, Hong,
Dates associated with a name 1958-
Relator term editor.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Title Handbook of International Advertising Research.
Place, publisher, and date of publication Malden, Massachusetts : Wiley-Blackwell 2014
International Standard Book Number 9781444332377
Record control number (OCoLC)874520707
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Handbooks in communication and media.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
Public note Wiley Online Library
994 ## -
-- 92
-- DG1

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