Analytics and dynamic customer strategy : (Record no. 21309)

MARC details
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fixed length control field 07915cam a2200925 i 4500
001 - CONTROL NUMBER
control field ocn877564696
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095104.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140417s2014 njua ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014015477
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
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Transcribing agency DLC
Modifying agency YDX
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019 ## -
-- 884594220
-- 907477710
-- 908035760
-- 927375157
-- 961578672
-- 962611825
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118919781
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118919785
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118919774
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118919777
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118905739
Qualifying information (Hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118919767
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1118919769
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118905733
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118905739
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781306892926
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1306892929
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000052777492
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OCLC library identifier DEBSZ
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OCLC library identifier NLGGC
System control number 376985798
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15753496
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15920493
029 1# - (OCLC)
OCLC library identifier CHVBK
System control number 33409223X
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OCLC library identifier CHBIS
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OCLC library identifier DEBBG
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OCLC library identifier DEBBG
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OCLC library identifier DEBSZ
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OCLC library identifier GBVCP
System control number 835873145
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043610342
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 475026543
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043396694
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)877564696
Canceled/invalid control number (OCoLC)884594220
-- (OCoLC)907477710
-- (OCoLC)908035760
-- (OCoLC)927375157
-- (OCoLC)961578672
-- (OCoLC)962611825
037 ## - SOURCE OF ACQUISITION
Stock number 4E7441BA-E30D-4833-8C93-FE94CBED9CFD
Source of stock number/acquisition OverDrive, Inc.
Note http://www.overdrive.com
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 082000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 041000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 085000
Source bisacsh
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/34
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS019000
Source of number bisacsh
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tanner, John F.
245 10 - TITLE STATEMENT
Title Analytics and dynamic customer strategy :
Remainder of title big profits from big data /
Statement of responsibility, etc John F. (Jeff) Tanner, Jr.
264 #1 -
-- Hoboken, N.J. :
-- Wiley,
-- 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xviii, 235 pages) :
Other physical details illustrations
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-- computer
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-- rdamedia
338 ## -
-- online resource
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-- rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc "Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works"--
-- Provided by publisher.
588 0# -
-- Print version record and CIP data provided by publisher.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Part One Big Data and Dynamic Customer Strategy; Chapter 1 Big Strategy for Big Data; Beyond the Hype; The Value of Accelerated Learning; Introducing Dynamic Customer Strategy; DCS Complements Design School; Barriers to Big Data and DCS; Summary; Notes; Chapter 2 Mapping Dynamic Customer Strategy; Theory as Strategy; Concepts; Relationships; Establishing Causality through Control; Conditions; Making the Model Operational; Target's Behavioral Loyalty Model; Simple versus Complex Models; Summary; Notes
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 3 Operationalizing StrategyConceptual to Operational; Operational Definitions; From Strategy to Action; Microsoft's DCS and Fail-Fast Mentality; Experiments and Decisions; Managing Decision Risk; Using Big Data Effectively; Summary; Notes; Part Two Big Data Strategy; Chapter 4 Creating a Big Data Strategy; Avoiding Data Traps; An Airline Falls into a Data Trap; Creating the Data Strategy; Summary; Notes; Chapter 5 Big Data Acquisition; Measurement Quality; The Truth and Big Data; Acquiring Big Data; Making Good Choices; The Special Challenge of Salespeople; Summary; Notes
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 6 Streaming InsightThe Model Cycle; Applications of Statistical Models; Types of Data-Types of Analytics; Matching Data to Models; Summary; Chapter 7 Turning Models into Customers; Mac's Avoids Mindless Discounting; Decision Mapping; Conversations and Big Data; Cascading Campaigns; Cascading Campaigns Accelerate Learning; Accelerating the Process with Multifactorial Experimental Design; Summary; Notes; Chapter 8 Big Data and Lots of Marketing Buzzwords; Customer Experience Management; Value and Performance; Performance, Value, and Propensity to Relate; Responsiveness
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Citibank MasterCard Responds at Market LevelTransparency; Community; Cabela's Journey to Customer Experience; Summary; Notes; Chapter 9 Big Data Metrics for Big Performance; The Big Data of Metrics; Variation and Performance; Creating a Tolerance Range; Visualization; Creating the Right Metrics; Summary; Notes; Part Three Big Data Culture; Chapter 10 The Near-Simultaneous Adoption of Multiple Innovations; Building Absorptive Capacity; People, Process, and Tools; Managing the Change; Empowering Your Entrepreneurs; Konica-Minolta's Awesome Results; One Result: Customer Knowledge Competence
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Global ImplementationNotes; Summary; Notes; Chapter 11 Leading (in) the Dynamic Customer Culture; Leadership, Big Data, and Dynamic Customer Strategy; Leadership and Culture; Movements; Exploiting Strategic Experimentation; Big Data, Big Decisions, Big Results; Afterword; Additional Readings; About the Author; Index; EULA
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Big data.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Decision-Making & Problem Solving.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Big data.
Source of heading or term fast
-- (OCoLC)fst01892965
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
Source of heading or term fast
-- (OCoLC)fst00885533
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
Source of heading or term fast
-- (OCoLC)fst01093590
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Tanner, John F.
Title Analytics and dynamic customer strategy.
Place, publisher, and date of publication Hoboken, New Jersey : Wiley, [2014]
International Standard Book Number 9781118905739
Record control number (DLC) 2014005246
-- (OCoLC)877562073
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781118919767">http://dx.doi.org/10.1002/9781118919767</a>
Public note Wiley Online Library
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-- 92
-- DG1

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