MARC details
| 000 -LEADER |
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| fixed length control field |
02732nam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
21904 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230823095104.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171105t20172017enka b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9781786357465 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
1786357461 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781786357458 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhIUB |
| Transcribing agency |
BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.80095 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management in Asia : |
| Remainder of title |
case studies and lessons across industries / |
| Statement of responsibility, etc |
foreword by Jaideep Prabhu, University of Cambridge, UK ; endorsements by Jagdish Sheth, Emory University, USA, Katsuri Rangan, Harvard Business School, USA, Abdul Mannan, University Grants Commission, Bangladesh ; edited by Syed Saad Andaleeb, Khalid Hasan, The Nielsen Company; ResInt Canada. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - |
|---|
| -- |
Bingley, UK ; |
| -- |
North America : |
| -- |
Emerald, |
| -- |
[2017] |
| 264 #4 - |
|---|
| -- |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 552 pages ; |
| Other physical details |
illustrations, |
| Dimensions |
24 cm |
| 336 ## - |
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| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
unmediated |
| -- |
n |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
volume |
| -- |
nc |
| -- |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 527-552). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff -- Market segmentation, targeting, and positioning / Syed Saad Andaleeb -- Product decisions / Murali Manohar Bhupathi -- New product development / Ehsan ul Haque and Khalid Hasan -- Packaging / Khandoker Mahmudur Rahman -- Branding and brand management / Bushan D. Sudhakar -- Consumer behavior and the anatomy of a brand / Uditha Liyanage -- Services marketing / Syed Saad Andaleeb -- Pricing strategy / Rajesh C. Jampala -- Integrated marketing channels / Saroj Kumar Datta and Shamindra Nath Sanyal -- Integrated marketing communications / Murali Manohar Bhupathi -- Sales force management / J. Clement Sudhahar -- Social marketing and social business / Khalid Hasan -- Rural marketing / Anurudra Bhanot. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Department |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Asia |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Geographic subdivision |
Asia. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01743755 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010209 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Asia. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01240495 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prabhu, Jaideep C., |
| Relator term |
author of foreword. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rangan, Katsuri. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mannan, Abdul. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andaleeb, Syed Saad, |
| Relator term |
editor, |
| -- |
contributor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hasan, Khalid |
| Titles and other words associated with a name |
(Social surveyor), |
| Relator term |
editor, |
| -- |
contributor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
ebook version : |
| International Standard Book Number |
9781786357458 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha issues (borrowed), all copies |
2 |