IUB Library OPAC
Business essentials for strategic communicators : (Record no. 22010)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01769nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22010 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231206111332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180218s2014 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781137387738 (hard cover : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ragas, Matthew W., |
| Dates associated with a name | 1977- |
| 245 10 - TITLE STATEMENT | |
| Title | Business essentials for strategic communicators : |
| Remainder of title | creating shared value for the organization and its stakeholders / |
| Statement of responsibility, etc | Matthew W. Ragas and Ron Culp. |
| 264 #1 - | |
| -- | New York, NY : |
| -- | Palgrave Macmillan, |
| -- | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 211 pages ; |
| Dimensions | 23 cm |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | unmediated |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | volume |
| -- | nc |
| -- | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Department of Accounting |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Finance. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Culp, Ron, |
| Dates associated with a name | 1947- |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 20/02/2018 | 3675.00 | 658.45 R141b 2014 | 025355 | 20/02/2018 | 01 | 20/02/2018 | Books |